Dolphin Branding Guidelines
WHO?
These guidelines are intended for anyone involved in creating any marketing communication for Dolphin Music, primarily in-house and third party agencies.
WHAT?
This Creative Guidelines manual contains everything you'll need to create innovative work that builds the power of the Dolphin Music brand – no matter what your project is. Inside you'll find basic creative direction, tone and graphic elements to enable you to create great work that's true to the brand.
WHY?
The Dolphin Music brand is a visible extension both of as a company and our service, so every communication either builds the brand or weakens it. By leveraging the brand's strengths in all you produce, your marketing is made more effective and make our service more appealing. This is why it is essential to implement the brand consistently, with a shared vision and the bottom line: it's good business.
