10 Social Media Tips for Musicians
Published: Tue July 08, 2014
Top 10 Social Media Tips For Musicians
We all know deep down that Social Media is a fantastic way to promote your music or band. Here's our Top 10 Tips to help you promote your band and build up your fan base in the most effective way possible.
We are going to focus on the two most common social media platforms; Facebook and Twitter. There are billions of active users every day, but how do you get yourself heard amongst all of the jumble?
The Top 10 Tips
1. Act Genuine - People can detect when someone is trying to impress them. Don't make yourself sound desperate or sales-y when trying to put your music out there. Relax and have some fun, and people will enjoy reading your updates more.
2. Be Relatable - Everything you post doesn't have to be related to your band. Think about your target audience - what do they like to see? Relating to your audience will create a better connection and people are more likely to 'want' to listen to your music, rather than being forced to. You might find they are more receptive to your music when they know that you like the same stuff as them. Sharing content that makes people feel a strong emotion (laughter, passion, excitement) will be much more likely to receive interaction than the same old 'listen to my music' status.
3. Make it Visual - It's a good idea to keep the type of content you post varied, but there is some evidence out there that suggests on Facebook images and videos get the most 'reach' (amount of users that see your post). Not only do images get the most reach, but images also receive 39% more interaction (comments, likes, shares) than anything else.
4. Interact - Rather than simply telling people you are writing a new album - why not look to your fans for some input? Ask them which track name they prefer the most, or which album artwork looks the best? Interacting with your fans will make them feel valued and the more interaction you get on the post, the higher 'Edge Rank' you will gain. Edge Rank basically determines how many people's news feeds your posts will show up in. The more you engage potential fans to interact with your posts, the more often your posts will show up in their news feed. Interaction is key to success on social media for any type of establishment, and it is no different for your band.
5. Fans, Not Friends - Set up your band's profile as a Page and not a Person to gain fans rather than friends. This way you can have multiple admins, meaning each member of the band can post from their personal facebook account without having to log in/out all the time. There is also a limit of 5000 friends on a regular profile - not cool when you are trying to build up a worldwide fan base!
6. Be Consistent - Making your posts consistent will see better results in the long-term as fans will start to look out for your interesting/funny/surprising/exciting status updates.
7. Pick Your Moment - People that are on Twitter and Facebook are more active after 2pm every day, and users tend to log on more closer to the weekends. Bare this in mind if you have a big announcement - more people will be around late afternoon on a Friday rather than a Monday morning. There seems to be a spike every day at noon on the amount of shares on facebook - which makes sense as most people will be browsing on their lunch. Plan your time carefully - you can even write posts ahead and use the 'Schedule Post' feature on Facebook and Twitter to save posts that will auto-post at the specific times you set. What's the point in posting a cool idea without giving it the best potential possible?
8. Spread It Out - Whilst it is a good thing that you have so much to tell your fans, they might not appreciate a status update every half an hour. People do not like spam, and your Facebook Edge Rank may be affected by how often you post. We recommend you limit Facebook posts to one or two a day with at least 4 hours in between posts, and limit Twitter to one post per hour (unless you are having a conversation) with a minimum of a few tweets per day to make it worth while for your followers.
9. Don't Overdo The Hashtag - Hashtags started off on Twitter and some people still cringe when they see people using them on Facebook. They can be a great way to get your content into another field of users that usually wouldn't see it, but do not use more than 1 or 2 per post. A recent study showed that the more hash tags were in a post the less engagement it received - probably because the users perceived it as spammy. Don't Hash-Spam. They can be extremely useful when used in moderation on Twitter (and Facebook!) and when carefully selected.
But be warned - even though you know what it's meant to say, it may read as something else. #SusanAlbumParty sent Twitter into fits of laughter as it was quickly picked up on as #Su'sAnalBumParty. Unlucky Susan.
10. Drive Users To Your Website - The final tip is to try and build a following on your own band website. Get a professional looking website made that you can drive users to. Most Facebook profiles look the same - but your own website is YOUR space to do what you want with. Make it personal, make it stand out - but make sure it looks good. A bad website will give a negative perception to potential promoters and fans who visit - so do it properly. It's all good using social media to build your audience and get your music out there, but in the long run you ultimately want to be able to sustain your fan base independently without relying on these platforms. What if people stopped using Facebook in a few years after you spent years building up your followers? Don't put all your eggs in one basket - use social media as a way to get your band's identity and music out there, but don't forget your own website.
Different Social Media Platforms
If you decide to extend your social media hand further than Twitter and Facebook, you need to use different tactics for each platform. Here's a very simple way to differentiate the different social media platforms, explained with cats:
There is no reason why you can't combine different types of social media for maximum effectiveness. Make a behind-the-scenes video on YouTube that reflects the bands personality and share it on Facebook. Upload a demo track without vocals to Soundcloud, share it and and let fans tweet in what they think the song is about. There are so many possibilities that it really does pay off to be creative with your approaches.
Try not to take social media too seriously. Have a laugh and a joke with like-minded people and you will find that you are already "doing it right". Make lots of friends and get them over to your PRO band website. Avoid using social media solely as a way to advertise and sell your music - make it interesting and you will find that the sales will eventually come along anyway. Think of your time on social media it as a long-term investment - give a good impression of your band now, and months down the line a promoter might approach you with an opportunity.