Arts Council teams up with Oasis and NME
Sheet music giveaway to promote Take it Away scheme
The new Oasis album, Dig Out Your Soul, is not due for release until October 6th, and no-one outside of the group’s immediate circles has heard any of the songs, but as part of a promotion for the Arts Council’s Take it Away initiative, three of the songs will be ‘released’ on a CD, covermounted on the next issue of the NME.
The unheard songs, Bag It Up, The Turning and (Get Off Your) High Horse Lady, will be presented in sheet music format together with the lyrics on the CD and fans are invited to record the songs in their own versions and upload recordings onto Youtube. The band will then select a winning entry, who will be whisked away to see Oasis at any venue on its coming world tour.
The partnership was developed by Emma Greengrass at Big Brother recordings and Tim Pearson, head of marketing at the NME.
Emma Greengrass of Big Brother Recordings said, “We have always been a bit sceptical of covermount opportunities in the past,” said Emma Greengrass of Big Brother Recordings. “Oasis are not keen on just giving away their music but this is a great idea that offers a lot more and allows the band to interact with their fans while giving them something really exclusive and engaging.
Working with NME and Arts Council England we have managed to fully realise our ideas and I’m confident it will be really well received by the bands fans.”
The sponsorship deal was brokered by Rob Hunt from IPC Ignite's Sponsorship & Brand Solutions team, Mary-Alice Stack from Arts Council England and Gary Sims and Ian McClellan at Activision – makers of Guitar Hero.
Mary-Alice Stack, who manages Take it Away at Arts Council England, said: “Take it away is about helping people to get started learning and playing musical instruments of all kinds. We’re delighted to be involved with this songbook and competition, because we’re sure it will do just that.
“Along with aspiring Noels and Liams, we hope that the opportunity to perform these songs might well turn up a would-be Vanessa Mae or Seth Lakeman for the next generation.”
On behalf of the band, Noel Gallagher referred to the value of the gift of music. “Anything that can bring music into a kid’s life is an incredible thing,” he said.