Last night saw a personal appearance from Chris Martin IV as he spoke at a Martin dealer event held in London's West End.

Held in the VIP suite at the world famous Hard Rock Cafe, the event saw Martin dealers investigating the products on display and enjoying performances from key Martin endorsees.

Amongst those playing were Jack Savoretti, fresh from a tour with Corrine Bailey Rae, Sting and Phil Collins sideman Dominic Miller, and ex-Pretenders guitarist Robbie McIntosh.

A holidaying Chris Martin IV also popped in for a brief appearance where he highlighted the importance of the UK market to Martin, as well as regaling the attentive crowd with some little-known Martin history.