Shure UK clamps down on counterfeiters
2012 update on fake & counterfeit Shure microphones
Shure Distribution UK is mounting a vigorous campaign to clamp down on rogue traders following another wave of counterfeit microphones flooding the marketplace.
The company says that counterfeit Shure microphones are currently being sold through a number of websites, while music shops around the UK are also receiving emails directly from traders offering to supply 'Shure' products.
Recently, thousands of pounds worth of fake products were seized by Sefton Council Trading Standards Service - acting on information provided by IP investigators Intellectual Property Management Services (IPMS) - following a raid on premises in Maghull, Liverpool. Another consignment was also intercepted at East Midlands Airport.
In Liverpool, three boxes containing 45 imitation Shure microphones, which usually sell for £120 each, were confiscated. Trading Standards officers worked with Merseyside police during the operation and a man was arrested for breaching the Trade Marks Act 1994.
Shure Europe GmbH has already mounted a hard-hitting Shure Against Counterfeiting campaign, covering the EMEA territories, designed to inform end-users about fake products; this is backed up with a series of guidelines. Back in the UK Dennis Harburn confirms that his company will have no hesitation in prosecuting traders contravening the Trade Marks Act 1994. They will also seek to close the offending web sites by contacting the Internet Service provider. He adds, "We will now run ad campaigns warning people against fake mics and to educate customers to the fact that they should only buy from authorised resellers."
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