Dolphin Music Listed as Top Internet Retailer in the UK
The publication of the IRUK 500 brings to a culmination the first phase of research intended to cut past preconceptions to establish which retailers are at the forefront of digital retailing, how they are achieving that preeminence and how others can learn from best practice. Dolphin Music was the only music retailer named in the Top 500 list, who named us alongside many top brands ranging from Amazon, M&S and Argos to Tate Shop, National Geographic and Vivienne Westwood.
In effect, this means Dolphin Music is the most significant and reliable musical instrument retailer not only in Liverpool, but in the whole of UK!
The IRUK research aims to provide the most complete and freely available study of UK ecommerce and multichannel retail performance, based on figures that are in the public domain.
THE DIMENSIONS OF ASSESSMENT
The research covered seven Performance Dimensions:
0 Footprint – Released in March 2014 this considers the ‘heft’ of a retailer – turnover, ecommerce penetration, web reach and store estate (all measures for the UK only)
1 Strategy and Innovation – for the 2015 research IRUK focused on how retailers extend their channel reach
2 Customer – the experience provided to the customer
3 Operations and Logistics – delivery, returns, click and collect
4 Merchandising – the approaches to selling online
5 Brand and Engagement – the interaction with the customer
6 Mobile and Cross-channel – moving beyond single channels (whether bricks or clicks)