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Fender G-DEC is Music Trades “Product of the Year”

Published: Mon April 03, 2006  News Feed

The Music Trades magazine, the musical instrument industry’s most senior and prestigious trade publication, has awarded Fender its  coveted “Product of the Year” for the company’s G-DEC amplifier, as announced in the April 2006 issue.

The G-DEC (Guitar Digital Entertainment Center) is Fender’s wildly successful new amplifier that features digital reproductions of various amps and effects, plus onboard drum loops, bass lines and many other features that represent a quantum leap forward in the technology of learning and practicing the guitar.

The Music Trades, published continuously since 1890, hands out a mere three annual awards; Product, Company and Man of the Year. Fender last received one of the accolades in 1994, when then CEO Bill Schultz was named “Man of the Year.”

According to Music Trades, selecting the Product of the Year “has often been a difficult task, given the number of creative minds at work within our business.”

“This year however, you made it relatively simple. In terms of impact, Fender’s creation of the G-DEC is momentous and a logical choice for Product of the Year. We feel that one of our roles as a trade paper is to honor those who have enriched the industry. So it is a pleasure to be able to accord a small tribute to a product that has fostered the creative process and provided a source of profit to retailers.”

The G-DEC joins an impressive list of Music Trades Product of the Year winners. Last year, for example, the award went to the popular GarageBand™ home recording software system by Apple Computers Inc.

“When we consider the company we are in and the other fine products that have previously won this award, we can only say that we are honored to be held in such high esteem,” said Shane Nicholas, marketing manager for Fender amplifiers. “We owe thanks to everyone involved, including our design team, our dealers and, of course, the huge number of guitarists around the world who have made the G-DEC the success that it is.”

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