Dolphin Music Liverpool Guitar Shop: About the Shop
With everything else that we are doing Dolphin Music does not believe in standing still. We believe that we can apply our principles of innovation and service to the retail sector and more than that, we feel that Dolphin retail will be vital to future growth. We have spent the last 7 years concentrating on Music Technology, PA, DJ equipment and studio equipment and we are one of the top retailers in this sector. We are now going to turn our talents into retailing Guitars and Accessories and believe that with our principles of innovation and service combined with wealth of Guitar knowledge that we have acquired through staff, it won’t be long before we can claim to be a top retailer in this sector also.
How are we going to be the top retailer of Guitars in Liverpool?
We spent months researching this question; we spoke to many of our customers and visited many other retailers. After researching it was apparent that many guitar customers in the North West were traveling outside of the North West to purchase their guitars as the shops in the north didn’t have the choice they required. We have also noticed that the length of time at which customers had to wait for special items far exceded their expectations. Dolphin Music’s guitar shop will combat both these issues and create a guitar mecca for guitarists within the North West and beyond.
Why we are different...
We have decided to concentrate on rare guitars, boutique amps and new and exciting ranges that more traditional music shops are too scared or slow to get. To help us do this we have employed highly trained and very experienced staff. Between the 7 staff that we are initially having at the shop there is over the required amount! We are serious about our staff and feel that it is vital that the customer be sold a Guitar by someone with experience and knowledge. Not only can our staff tell you type of wood that the guitar is made of and why, they can tell you the name of the person who cut the wood, in fact a few even know the name of the logger that cut the tree!
Another negative point that we found from our research was that consumers in the North West didn’t like shops that had the same stock in each month. Some consumers were finding the same stock in shops for up to 6 months. Our store will be consistently changing its stocking profile to offer our customers a great level of choice from within the store. We are able to do this through already having a very successful mail order company and our packed warehouse 8 miles away. We hold enough stock to fill our store 5 times over, therefore allowing us to change our stock and keep the consumers happy.
Our store will also be providing Guitarist's and Musicians with expert music recording solutions. This being Dolphin’s speciality we couldn’t resist!. We are aware that some guitarists will not have embraced the world of music technology and some might even actively avoid it. Dolphin is here to encourage you and help you navigate through this minefield. We have computer based music recording solutions for everyone thtough from beginner’s to professional musicians.
Liverpool City Centre Location
For the location of the store we have acquired a city centre retail property in Liverpool at the heart of the music retail quarter of the city. By being based opposite the two main Music retail outlets we believe we can offer customers in the North West a total musical shopping experience when they come to Liverpool, something that has been missing from such a prestigious city. All three music stores can offer each customer something different, thus giving the consumer the best possible choice available.