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The year of the Sponge

Published: Thu November 26, 2009  News Feed

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A recent mi-pro.co.uk story highlights the successful SpongeBob SquarePants brand, and why JHS' SpogeBob license is such a hit.

SpongeBobb & Dolphin Music

Dolphin Music is proud to be your SpongeBob destination online and in the North West. For years now we've supported this successful brand and we stock a wide range of the colourful, award-winning SpongeBob SquarePants products.

“We are really proud of this range – it is a perfect balance between the product and the image and as these are real musical instruments and not toys, it makes for a stand-out range,” explains Clare Piggott, Nickelodeon’s VP of consumer products. “Both sides recognised immediately that this could work and the combination of desire and the real enthusiasm that we both brought to the project meant that things were able to happen very quickly.

“We developed the relationship, starting in mid-07 when the deal was first negotiated, and then the first products were out in November 07 – that is a cracking pace. JHS has grabbed hold of this and taken it forward really well.

“The fact that this has culminated in the Product Innovation Award at the Licensing Awards is a nice pat on all of our backs and shows what can happen when the product and the brand work well together, as well as the teams that represent them.”

“We have deliberately avoided compromising on quality, which I believe is the mistake made with other licensed character musical instruments, some of which have already come and gone" explained Dennis Drumm of JHS, "Show me another product that makes everyone smile in the way this does. How much fun can you have and stay sane?”

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