Digital licensing for DJs
DJs will be able to purchase the Digital DJ Licence from PPL, legally permitting the transfer of music onto a laptop or other hard disc based computers and proprietary DJ MP3 players. The PPL (Phonographic Performance Limited) Digital DJ Licence will allow DJs to transfer up to 20,000 tracks onto a computer or MP3 device to play out in clubs, pubs and other venues. In addition, the Licence entitles DJs to keep a back-up of all digital copies on a separate database or hard drive.
Mastermix, a company which has sold music to DJs for over 15 years, will provide the 12-month licence acting as an agent to PPL. DJs will be able to purchase the Mastermix Digital DJ Membership for £250 plus VAT which in addition to the PPL Digital DJ Licence will include a 12 month access to the first community based website solely dedicated to Digital DJs.
Digitaldj.co.uk members will benefit from \"news, reviews, self marketing guides, message boards, a personalised email account and more essential features\". They will also have access to DJ Print, a bespoke promotional service for creating personalised promotional material. In addition, members will also receive a PPL membership card and welcome pack. A 12-month licence-only package without any membership benefits is also available for £200 plus VAT.
James Hudson, sales and marketing manager, Mastermix, says, \"The PPL Digital DJ Licence is one of the most important industry developments in recent years. As well as providing a legal way to DJ with computer-based technology, our aim is to give DJs the facts and information about Digital DJing and guide members into making the right hardware and software choices.\"