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How To Pretend You’re At SXSW

Published: Tue March 17, 2009  News Feed


For those musicians living under rocks, South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs relatively independently, with different start and end dates.

SXSW is one of the largest music festivals in the United States, with more than 1,400 performers playing dozens of venues around Austin over four days, in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show. SXSW is the highest revenue-producing special event for the Austin economy, with an estimated economic impact of at least $110 million in 2008. 


Perhaps you or your boss are cutting back because of the economy or maybe you jblew your yearly travel budget with a trip to MIDEM. Either way, you can’t afford to SXSW this year. Still don’t want to miss all of the action…or maybe you just want to sound like you jetted into Texas for a few hours?  There is hope.

  • The best tool for acting like you actually know what’s going at SXSW may be LP33.tv, the on demand music tv site. They’re launching an extensive SXSW channel with news, live performances, music videos, hour by hour video blogs and more. “I saw you in right up at the front of the stage during that Lee Boys gig, didn’t I?”
  • You can listen to music by the 1800 bands playing over the four days of SXSW thanks to imeem. There launched the Ultimate Guide To SXSW or you can browse by the day that they’re playing (Day 1, Day 2, Day 3, and Day 4). Then drag and drop bands onto a custom imeem playlist and embed it on your blog under a tricky title like “Bands I Loves From SXSW ‘09″.
  • No one can track where you are when you call from your cell phone. “Nah, that line was too long. I’ll try to catch up with you later.”
  • Post SXSW: Print out the official schedules and maps. Crumple them up, sit and spill a little beer on them. Then leave them around your apartment during the week after the conference.
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