Shure in counterfeit raids
NB. See our 2012 update on fake & counterfeit Shure microphonesShure has announced two further victories in its ongoing fight against counterfeiting, through close cooperation with Chinese authorities, leading to 8,500 bogus earphones being seized at Chinese warehouse
An investigation initiated by Shure in the Futian District of Shenzhen, Mainland China, led to a raid by the Shenzhen Administration for Industry and Commerce (AIC) on a wholesale shop, Sanze Electronics, in the Zhongdian Electronics and Technology Building on Huaqiang Road, along with another at an associated warehouse.
Goods seized included 8,500 pairs of counterfeit earphones bearing the Shure name and other well-known trademarks. Penalties imposed by the Shenzhen AIC against the wholesale outlet include the confiscation of all earphones, the requirement that the outlet ceases its infringement activities immediately, and a fine of 30,000 RMB. Penalties against the warehouse will be determined in February.
“Counterfeiting is not just a problem for Shure,” said Sandy LaMantia, Shure’s President and CEO. “This is a serious issue that impacts our entire industry. Every brand of professional audio and consumer electronics is at risk because of this criminal activity.
Shure continues to cooperate with other brands in joint actions and criminal prosecutions in China to present a united front against this illegal activity.”
Anita Man, managing director of Shure Asia in Hong Kong added: “Counterfeiters are keen to exploit the value of the Shure name. This is demonstrated by the fact that a large number of the products seized during the raids in Shenzhen consisted of Shure-branded earphones and were not even copies of actual Shure models. They were absolute fakes that looked nothing like our products.”
“Customers should be highly suspicious of any ‘factory direct’ deals and low prices,” concluded LaMantia. “Whether these offers are found at retail outlets or online, our customers need to know that if something seems too good to be true, it probably is.”
In addition to its vigorous anti-counterfeiting efforts in China, Shure also has mounted successful operations to uncover and halt intellectual property violations in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States.