NAMM 2009: It's Over...A Quick Recap.
Despite Unpredictable Economy, The Music Industry Came Together and Exhibitors and Buyers Alike Report Good Business in Anaheim, California.
NAMM 2009: A Great Success!
At show closing, the final number for the 2009 NAMM Show was 85,799 registrants, a 3 percent decrease from last year. And, despite economically challenging times,1,505 music product exhibitors found success at this year’s show. International registration also experienced a two percent decrease from last year.
Even in economically challenging times, the association reported 1,505 exhibitors at this year’s show. International registration also experienced a two percent decrease.
The high-energy event featured performances by Yamaha artist Alicia Keys, who launched a new product line at the show, Brian Wilson of the Beach Boys, and Billy Bob Thornton & the Boxmasters. Celebrity appearances included Gene Simmons, who offered retailers marketing advice at the opening “Breakfast of Champions” NAMM University session, and Steve Vai, who launched a new amplifier with Carvin.
Themed “Come Together,” the show offered attendees the opportunity to reunite with their industry peers, learn the latest business and marketing tactics and trends at daily NAMM University sessions, and ultimately make their biggest business deals for the year ahead.
“The 2009 NAMM Show was perhaps one of the most important industry gatherings in memory,” said NAMM President and CEO Joe Lamond. “Our member’s once again demonstrated their determination and persistence as the best and brightest from around the world gathered to experience four days of new products, NAMM University courses, networking and great live music.”
“It's been excellent, probably the best NAMM we've ever had,” said Alex Auxier of Orange USA. "It seems like the people here are here to do business and that's great for us.”
Here's a day-by-day recap of the event:
NAMM President and CEO Joe Lamond kicked off the first day of the show with the NAMM University Breakfast Session, “Breakfast of Champions," which featured interviews with NAMM Members Paul Cuomo, Howrey, LLP; Mitsuru “Mick” Umemura, Yamaha; Scott Silver, Chicago Music Exchange; Billy Cuthrell, Progressive Music Center; and Jason Tavaria the joint Managing Director of yours truly, Dolphin Music!
Jason Tavaria of Dolphin Music (far left) at the 'Breakfast For Champions', NAMM 2009
After discussing topics such as industry history, customer service and music lesson programs, Lamond welcomed rock legend/media mogul Gene Simmons to the stage, who shared his thoughts on business strategies and the importance of listening to the customer.
A morning performance by Benise filled the Anaheim Convention Center lobby, and was the first of many performances on stages throughout the show halls.
Highlights from the second day of the 2009 NAMM Show included great music from Liunian Bian, who wrote the music for the Beijing Olympics closing ceremony, the Wicked Tinkers and Beach Boy Brian Wilson. Thousands of people walked the show floor for a second day of product launches, business meetings and celebrity demos.
In addition, the NAMM Idea Center focused on tips for retailers looking for new strategies for e-commerce, sales/marketing, store design, business, lessons and retail ideas.
Celebrities spotted on the show floor included David Carradine, Brian Wilson, Dave Mustaine, Nikki Sixx, Robert David Hall and Quincy Jones.
Fender: Once again, a strong presence at NAMM, with several new products
Saturday's highlights included NAMM U's record-setting Breakfast Session “25 Ideas to Improve Your Business—NOW!,” the election of a new slate of NAMM Board Members at the Annual Meeting of Members, and a surprise performance by superstar Alicia Keys.
Sunday's NAMM University Breakfast Session began with this year's Wanna Play? Awards, recognizing non-musical companies using music making in their advertising, before launching into “Best in Show—This Year's Hottest Products”, which was moderated by Frank Alkyer and featured panelists Greg Billings, Ted Eschliman, Alan Friedman, Pete Gamber, Zach Phillips, Liane Rockley Pieffer and Victor Salazar. Top products included an amp, drum pedal, harpsichord, trumpet and guitar.
Prior to show opening, the lobby was filled with the music of Accordion Palooza, as another day of live performances began throughout the convention center.
Gene Simmons: from Rock God to Industry Guru...
Summer NAMM 2009
NAMM will bring the industry together again for 2009 Summer NAMM, July 17–19, in Nashville, Tenn.
For more information and news updates about the 2009 NAMM Show, interested parties may visit www.namm.org/thenammshow ; log on to www.namm.org/summer for 2009 Summer NAMM show information. And Dolphin Music will, of course, bring you all the news once again!
Catch all the sights and sounds!
Want to see the highlights? Visit the official NAMM photo gallery for a day-by-day story and video recap page.
More NAMM: Dolphin Music Nammnews Twitter Page
Watch NAMM 2009 videos:Dolphin Music NAMM Blog