MI Outperforms General Retail in 2008!
The well-publicised “credit crunch” has affected all areas of retail, with a number of high-street giants falling victim to falling retail sales and cut-throat competition. However, bucking the trend for an increasingly negative performance as 2008 came to an end, was the MI category, which has actually strengthened.
In particular, contemporary products have recorded growth in value for several months now.
The growth of MI retail over the past few months mirrors an increase in other forms of home entertainment such as Games Consoles. Clearly, public willingness to spend in the MI category may the result of cutbacks in other areas, so now is the time for MI retailers to capitalise on this trend for “comfort” spending.
Here's our top-selling products this Christmas:
1) M-Audio Oxygen 8 v2
The Oxygen 8 v2 is an updated version of the mobile MIDI controller that started the mobile studio revolution. You get a fully functional MIDI keyboard with great action, plus eight MIDI-assignable knobs to control any MIDI parameters you desire in your hardware or software. View more.
2) Yamaha EG112 Black Limited Edition
A fantastic offer! The EG112 with matching headstock & gigbag, plays, sounds and looks great. We're not surprised it was so popular. Much, much better than a low price tag might suggest. View more
3) M-Audio Keystation 49e
The Keystation 49e is the perfect USB MIDI controller keyboard for getting started with music on your Mac or PC. Class-compliancy with OS X and Windows XP mean true plug-and-play operationand the included Maximum Audio Tools software bundle is designed to get you playing immediately. View more
4) Shure SM58
The Shure SM58® unidirectional (cardioid) dynamic vocal microphone is still one of the most popular microphones in the world today. Designed for professional vocal use in live performance, sound reinforcement, and studio recording, it has a tailored vocal response for a sound which is a world standard for singing or speech. View more
5) Alesis DM5 Pro Kit
It delivers professional sound and familiar, comfortable playability thanks to durable, real drum heads. The DM5 Pro's quick setup and easy portability are complemented by a versatile sound selection. With the DM5 Pro Kit, drummers can practice quietly with headphones, or get as loud as they need on-stage by connecting to an amplifier. View more
6) Blue Snowball
Finally, a USB mic that’s not only easy to use, but sounds as good on your desktop as it does in a professional recording studio. Meet the Snowball,™ theworld’s first professional USB mic...it seems quite a few of our customers wanted a "white christmas"...it didn't snow...it snowballed! View more
7) Line 6 Spider III 15
The Spider III 15 delivers Line 6 modeling technology in an easy-to-use format at a very easy price. With 15W of power, a Celestion 8" guitar speaker, 4 amp models, a full effects package with Smart FX control, the Spider III 15 is versatile enough to come up with any tone in the book. View more
8) AKG D5
The D 5 dynamic vocal microphone for lead and backing vocals delivers a powerful sound even on the noisiest stage. Its supercardioid polar pattern ensures maximum gain before feedback. The D 5 stands for a crisp sound that cuts through every mix. View more
9) Edirol R-09HR Including Free 4GB SD Card
The R-09HR is a professional, high-definition recorder that travels light and performs like a heavyweight. With crystal-clear 24/96 fidelity, the R-09HR is the new flagship of EDIROL’s award-winning R-series recorders. View more
10) Yamaha YPT200 Portable Keyboard with Portable Grand Function
A truly affordable portable keyboard that also doubles as your own personal music teacher, the YPT200 offers it all – 134 voices, 100 accompaniment styles, Yamaha Education Suite, Portable Grand™, and General MIDI are just some of the features that this little wonder offers. View more
Here's some other products that didn't quite make it to the Top 10 Best Selling gear this Christmas, but which were still very popular and are worth a mention:
KRK Rokit Powered 5 G2 - Single
The next generation KRK Rokit RP5 G2 Active Monitors incorporate several technologies from the company's flagship lines, including sleeker curved edges that actually make them sound even better. View more
The Yamaha PSRE413 is a 61-key portable keyboard with innovative features for learning to play, like the Yamaha Portable Grand and Yamaha Education Suite.
A step up from the Yamaha PSR-E403, it too has fun, creative features including sound control knobs for real time control over effects, filters, EQ, tempo and 100 different Arpeggiator patterns. View more
VOX Pathfinder 10
It seems when people were looking for an affordable practice amp, the classic look and no frills controls made an unbeatable combo...and this baby sold amazingly well! A true Vox classic. View more
JHS Sponge Bob Square Pants Guitar Outfit
Of course, we can't forget to mention the SpongeBob range. All items were incredibly popular, and none more so than the guitar outfit. If the kids like it...let them be! View more
Fender CD-60 Acoustic Pack
Want features you’d expect in a much more expensive instrument? The CD-60 is your guitar, with features including a spruce top, mahogany back and sides anddie-cast tuners. When it comes to buying your first acoustic guitar, you can't go wronger with Fender! View more