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MACKIE DELIVERS THE GOODS AT AES

Published: Tue October 14, 2008  News Feed

 AES attendees this year, all 17,892 of them who made their way to San Francisco, CA, came away with something – especially those who swung by the Mackie booth.

AES

AES has traditionally been a very recording-focused group, and the show certainly lends itself to that with tons of boutique brands and products.

One of teh highlights was the new Hotwire VT-12. Users tired of “digital modeling” amps, or of having to drive the bejesus out of their power tubes to get their tone, were more than impressed with Hotwire’s veritable Swiss Army Knife performance. An all-tube front-end that physically rewires itself all the way to the output stage – without DSP even engaged – is a guitar amp technology that none but us have achieved to date (hence the “patent pending” note on the product page).

Hotwire-Well-Received

Being able to drop your output wattage from 120 watts all the way down to 1 watt and not sacrifice an ounce of tone is nothing to shake a pick at either. A 30-watt amplifier for the on-board compression driver – for full range PA-like audio – and a built-in 60-watt amp for the external EX-12 speaker can get you into those upper echelons of performance audio when you need it. And when analog isn’t enough, you’ve got DSP for days with 96 fully-customizable onboard presets. There’s no end to what this amplifier can do, and just about everyone that visited the Mackie booth left carrying that sentiment with them.

The ProFX Series saw its first audience as well, showcasing a full feature set that the competition hasn’t touched. We uniquely offer the combination of our custom-designed “Gig-Ready” ProFX-and-PPM-SeriesRunning Man FX™, precision 7-band graphic EQ and onboard integrated USB on both models – the ProFX8 or the ProFX12. Premium Mackie mic pres and our legendarily transparent 3-band EQ make these mixers an unconquerable deal at an undefeatable price.

The ultra-light and powerful PPM Series Powered Mixers saw their second audience. People were amazed at the feather-like weight of these Class-D powerhouses, not to mention the updated features such as dedicated inline channel compression and the high-quality RM FX+™ effects with tap delay. “More Sound Per Pound” in a package like this will easily make weekend warriors and professionals alike rethink their active setups and switch toward powering a compliment of passive speakers from a powered mixer that can truly deliver the raw power needed..

U.Series For entry level show attendees, which there were aplenty, we also showcased the U.420 and U.420d “hybrid” mixers – Integrated 96kHz FireWire neatly tucked into the most compact, ergonomic and easy-to-use mixer we could possibly build. Whether you’re a DJ, podcaster, keyboardist, producer or plumber, a U.Series mixer could very well complete your next gigging or recording setup.

Other “culprits” of the show included the MCU Pro family of control surfaces – the most widely used, widely supported control surface on the planet. We had a full recording studio setup in our “stage”MCU-Pro-Family area featuring the complete MCU Pro line as well as a Big Knob, capable of switching listeners between the exceedingly popular MR5s and unbeatably clear-and-balanced HR824mk2s we also brought to the show.

The entire VLZ3 line, our most popular mixer series to date as proven over a near-20-year track record, VT-12-Hotwiredominated its corner of the booth as well. To this day it seems that everyone we talk to either has or has used one of the legendary VLZ mixers, and now we offer them all the way down to the ultra-compact 802 and 402-VLZ3 model sizes. These mixers are still the ultimate analog solution in their class. Heck, they even invented the class in which they compete.

That’s about a wrap. This 3-day show was a blast for all who attended, especially us Mackoids. We enjoy meeting our customers in person, and even more, we enjoy sharing all of our newest gear with customers face-to-face. Next up: NAMM. See you there!

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