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Avid Technology Sweeps 2008 Summer Olympics

Published: Fri August 22, 2008  News Feed

M-Audio, Digidesign, Sibelius and Avid provide the sights and sounds of the Games...maybe they deserve a medal, too!

As the eyes of the world turn east for the 2008 Beijing Summer Olympics, a majority of the sights and sounds of the Games are being created using solutions from M-Audio and the Avid Technology family of companies. Many of the world’s top audio engineers and video producers are utilizing products from M-Audio, Digidesign, Sibelius or Avid to generate high-quality multimedia content from Beijing. While television networks like NBC broadcast HD digital video using Avid systems, talented composers like Jeff Rona, David Glyde and Chang Kuan are working to provide millions of Olympic viewers with a fitting soundtrack to the 2008 Summer Games.

M-Powered Artist Jeff Rona Composes Olympic Theme

Renowned film composer Jeff Rona wrote and recorded “Songs of the Sea: The Regatta Suite,” the official theme of the Olympic regatta competition, with the aid of M-Audio creative technology. After traveling to China for inspiration, Rona began working on the 12 pieces of “The Regatta Suite” in his Los Angeles studio, which is outfitted with M-Audio Studiophile® BX8a reference monitors and a variety of other M-Audio gear.

In July, Rona traveled back to China to record the suite, which was performed by a 110-piece orchestra, traditional Chinese musicians, and one of the country’s top sopranos. He used the M-Audio MicroTrack® II handheld recorder to capture rehearsals and record in the field. He also used an M-Audio FireWire audio interface for recording and editing the performances on his laptop. When he returned to his Los Angeles studio, Rona relied on the Sputnik® microphone for overdubs, and iZotope Ozone 3 mastering software for perfecting the sound.

"Being so far away from my home base while rehearsing and recording live performances of this massive orchestral piece meant having to rely on every piece of gear we had,” says Rona. “There was no chance to get anything else. And our M-Audio gear worked flawlessly through 20 days and four cities throughout China on our Olympics project. Brilliant!"

David Glyde Arranges Opening Ceremony Music Using Sibelius

Composer and Sibelius VIP David Glyde is a member of the Artistic Team for the Beijing 2008 Olympic Orchestra. In 1998, he was hired to coordinate and design the music for the Opening Ceremonies at the 2000 Olympics in Sydney, Australia, featuring a 2,000-member marching band with performers from more than 25 countries.

Glyde has been asked to repeat his musical role for the 2008 Olympics in Beijing. In addition to his responsibilities with the 2008 Olympic Orchestra, he is the music coordinator and in-house arranger for the Concord Blue Devils, the 2007 Drum Corps International World Champions. Glyde’s innovative percussion arrangements using Sibelius 5 have inspired thousands of fans, musicians and aspiring arrangers from around the world.

Chang Kuan Records Olympic Anthem Using Pro Tools|HD

Chang Kuan—a rock star in the ‘90s, the World Music Festival’s Best Conductor in Tokyo in 1985, the first Chinese artist to sign a contract with EMI, and the first artist to produce a CD in China—is the music director for the Olympic Summer Games’ closing ceremony. He used a Pro Tools|HD® system to produce “Oh Yeah”—a 30-track song that will be played during the ceremonies.

Top Networks Embrace Avid Video Systems

To provide around-the-clock coverage of the 2008 Summer Games, leading television networks are relying on Avid HD digital video technology. ARD/ZDF (Germany), CCTV (China), France Télévisions (France), Radio Televisión Española (Spain) and NBC Television (USA) have all deployed Avid media systems to provide coverage of the Games.

So next time when you buy any M-Audio, Digidesign or Sibelius product, you can be sure you're not alone on trusting their quality!

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