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ACTIVISION AND LINE 6 ANNOUNCE FULL LINE 6 POD® GUITAR TECHNOLOGY INTEGRATION INTO GUITAR HERO® WORLD TOUR MUSIC STUDIO

Published: Mon July 21, 2008  News Feed

For the first time ever, video game players will have access to the same guitar processing technology used by professional musicians

 
SANTA MONICA and CALABASAS, Calif.-  Activision, Inc. (Nasdaq: ATVI) and Line 6, Inc. announced today that Guitar Hero® World Tour for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system will integrate Line 6’s guitar tone technology, enabling gamers to use amps, cabs and effects from the world-renown Line 6 POD® in the game’s Music Studio. The game’s innovative new Music Studio lets players express their musical creativity by giving them access to a full complement of tools to compose, record, edit and share their own rock ’n’ roll anthems.
The sound modeling technology of Line 6’s POD is integrated into Guitar Hero World Tour’s Music Studio so gamers can now join the ranks of elite POD using bands including, U2, Radiohead, Keane, Muse, Nine Inch Nails, Story of the Year, Slipknot, Dashboard Confessional, Alice in Chains, Stone Temple Pilots, Garbage, Lenny Kravitz and countless others.

“With Guitar Hero World Tour’s new Music Studio functionality, we wanted to give gamers access to the most authentic music creation tools available, so we went to the pacesetters of professional guitar technology—Line 6,” said Dusty Welch, head of publishing for Activision/RedOctane. “The integration of Line 6 technology in the game underscores our commitment to delivering unprecedented innovation to the Guitar Hero® franchise that has the potential to revolutionize consumer generated music.”

The signature sounds of legendary bands and top musicians today come from a combination of guitar amps, cabs and effects. Through digital signal processing, POD delivers accurate emulations of the most coveted amplifiers, effects and cabinets ever made. It is famous for revolutionizing the way guitarists record, perform, rehearse, and write songs. It eliminates the need for complicated setups with its proprietary technology for simulating the complex interaction of amplifiers, effects, microphones, speaker cabinets and room acoustics. Whether POD is used with headphones to practice, for direct recording or playing live, POD is what musicians turn to for the best guitar sound.

“Line 6 strives to push the boundaries, from revolutionizing the way guitarists record to how they perform live to helping enable the creative process for musicians,” said Marcus Ryle, Line 6 Founder and SVP of Research and Development. “Thanks to the incredible processing power of the of the next generation video game consoles, we placed the actual tone algorithms right into the game to give gamers the tools to choose their own sounds for the music they create. For the first time, gamers will have the ability to compose and record with the same technology used by professional musicians.”

A preview of Music Studio featuring exclusive screenshots, amp presets and content is available at www.line6.com/GH.

Guitar Hero World Tour using Line 6 guitar tone technology is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The game is not yet rated by the ESRB. For more information on Guitar Hero World Tour, please visit www.guitarhero.com

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Legendary Pod tone to go! Pocket POD® exhibits all the celebrated features and pro tone that makes POD a standard in recording studios everywhere. Don't be fooled by the smaller package, Pocket POD is packed with over 300 custom presets dialed in by some of today's hottest rock stars like Maroon 5, P.O.D., 311, Hoobastank and many more.

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