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Sonic Boom

Published: Tue April 29, 2008  News Feed

Sonic Academy

Want to produce your own music? Develop your DJ skills? Learn about specific software? Beginners and experts alike can always do with a bit of extra knowledge here and there, but physical courses can cost a fortune. Not any more, Sonic Academy has launched the ultimate music production video tutorial resource, and it’s being delivered direct to your PC from just £3.49 per tutorial at www.sonicacademy.com.

Manuals don’t talk you through how to get the most out of your equipment or software, nor do they physically show you what to do. Enter SonicAcademy.com, the online video training academy with an ethos of high production values, professional presenters and most importantly, knowledge. The highly interactive site enables tutorials to be downloaded in bite size modules to answer a specific question or problem area, or as a whole course taking you through step-by-step on screen how to maximise the use of your software or hardware.

Sonic Academy was launched as a physical DJ and music production training Academy by musician, former Divine Comedy band member and DJ Kevin Traynor and DJ / producer Phil Johnston in 2003. Based in Belfast the Academy runs accredited training programmes and has attracted music production enthusiasts across the board, from complete beginners through to professional DJs and producers including Agnelli & Nelson and Fergie (formerly of Radio 1). The Sonic team, comprising experienced DJs, producers and trainers are now transferring their skill set online, enabling the frustrated and skill-hungry perfectionists world-wide to access music production training according to their individual needs.

SonicAcademy.com contains beginners’ through to ultra-advanced video tutorials on leading software packages, including Ableton, Cubase, and Reason (for computer and live music production), and hardware from mixers, turntables and DJ CD players to the more challenging and unusual equipment and gadgets on the market. And giving that extra stamp of approval the site is endorsed by the industry’s leading quality manufacturers and key players, from M-Audio and Ableton to Steinberg, Native Instruments, Vestax, Allen & Heath and DJDownload.com.

In addition SonicAcademy.com features interviews, advice and exclusive tutorials from the world’s leading DJs and producers, video reports, reviews, web-chats, forums, enabling Sonic members to upload and rate music, a massive community element, and exclusive competitions. Look online now for exclusive interviews with Audio Bullys, Carl Cox, 2ManyDJs and DJ Yoda, and to check out Propellerheads’ James Bernard talking to Sonic exclusively about Reason 4.

Subscribe to Sonic Academy Online at £4.99 a month or £39.99 for the year (introductory offer), and receive ‘Sonic Insider’ status. Sonic Insiders can download two full courses of their choice and have web access to all other training courses, as well as exclusive “Sonic Insider” features, interviews, technical support, and competitions.

“There’s a massive need for something like SonicAcademy.com,” says Sonic Founder Kevin Traynor. “DJing is a part of a growing industry of music technology. There’s a huge cross-over now and technology is moving so fast that the benefits of tapping into an online tutorial resource anytime and according to your individual requirement is going to be immense. SonicAcademy.com is an extremely interactive educational resource offering music creators the whole package - a one stop shop at the highest level.”

“We already have the support of some of the world’s biggest DJs, including Carl Cox,” continues Traynor. “Carl told us Sonic Academy Online offers the support he could have used as an aspiring DJ and producer. The technical advice we’re offering is not available at this level, this easily and affordably anywhere else.”

SonicAcademy.com is encouraging the world’s leading names to share their knowledge to help and inspire users of the site. “These people are DJing and producing at a very high level, but went through the same learning curve as the people visiting our site,” says Sonic co-creator Phil Johnston. “By sharing their experiences the people who are learning can see how it really can be achieved.”

“What we deliver is informative, independent, affordable, user friendly step-by-step video tutorials to allow people to make music easily,” continues Traynor. “It’s about producing drums that sound good, a bass line, about very quickly enabling you to use that bit of software or hardware to create great sounding tracks or mixes, whatever aspect of music production you’re involved in.”

For live performance musicians, sound engineers, producers and DJs, people at home that just want to have a play with some new technology through to the world’s leading industry music production figures; SonicAcademy.com offers the technical knowledge and support needed, all at the click of a download button.

SonicAcademy.com goes live 21st April 2008. REGISTER NOW to receive Sonic Academy updates, FREE tutorials, and to be entered into a competition to WIN a signed Carl Cox PMC-CX Vestax mixer and FREE tutorials for a year!

What does SonicAcademy.com offer?

  • Well produced, affordable Video Tutorials, delivered online at the touch of a button - an online educational resource for aspiring DJs, producers and musicians
  • Exclusive Interviews, Features and Competitions - The Sonic team will grill their industry contacts to bring you exclusives, from video interviews with leading music creators, producers, DJs and manufacturers, to unbelievable competitions, such as the launch competition to win a signed Carl Cox / Vestax PMC-CX Mixer (see www.sonicacademy.com)
  • Forums & Celebrity Web-chats - Attached to training modules and other Sonic Academy features are forums, enabling registered users to submit their views on anything from new product reviews to giving feedback on modules. Community members can share experiences and tips. The forums will be moderated by Sonic’s technical staff as well as guest moderators. Web chats with leading industry figures will allow registered users to directly put questions to some of the worlds leading DJs and music creators
  • Community - Sonic Academy registered users can create a profile page, share views, upload tracks, rate other users’ music and get advice from Sonic Tutors
  • Digital label - Sonic Academy is planning a digital label. The hottest uploaded tracks are scheduled to go out on Sonic Academy’s digital record label throughout the year
  • Shop (coming soon) - Buy the industry’s hottest products through Sonic Academy Online. Sonic will provide an independent low-down on software, hardware and accessories to help you get the full picture before you buy

…with many more features to come!

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