Shure Continues To Fight Counterfeit Traders In Asia
2012 update on fake & counterfeit Shure microphones
Shure have announced that following recent raids in Thailand, the Company continues to pursue those involved with the importation and distribution of counterfeit Shure products in Asia and the rest of the world. The most recent operation conducted in cooperation with Indian authorities has resulted in the arrest of a trader in New Dehli.
“We are committed to protecting our brand and making sure that all of our customers get a genuine Shure product every time they purchase an item with our name on it,” said Sandy LaMantia, President and CEO of Shure. “Simply put, we will not tolerate this activity and will do everything within our means to fight it. We treat this problem very seriously.”
With the support of a local Shure distributor, Sun Infonet Pvt Ltd., the decisive action taken by Shure investigators and Indian authorities earlier this month has resulted in an arrest and the seizure of a large quantity of counterfeit products.
“We encourage our customers to only make purchases of our professional and personal audio products from authorized Shure product dealers, whether they’re buying from a retail store or an online seller,” added LaMantia. “These sellers can be easily found using the Dealer Locator on the Shure website.”
In addition to the anti-counterfeiting efforts in Asia, Shure also has successfully conducted operations to stem intellectual property breaches in Europe, South America, the Middle East, Africa and the United States.
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