NAMM 2007: Ernie Ball Unveils Five Exciting New Products Including Instrument Wipes, WAH Pedal, Straps and Accessories - And Wraps It All Up in New Premium Packaging
This year, polish both your sound and your image with Ernie Ball’s new products for ‘07. Sure to enhance the form and function of any musician’s performance.
Ernie Ball Wonder Wipes Collection
New to the Ernie Ball family of innovative products, the unique trio of Ernie Ball Wonder Wipes eliminates the need for manual buffing while restoring and maintaining the freshness of both instruments and strings. Chemically engineered, the products address three distinct instrument cleaning and care applications: Ernie Ball Wonder Wipe String Cleaner and Protectant, a quick and easy-to-apply solution that nixes dirt, grime and acid and maximizes the life and tone of each string set; Ernie Ball Wonder Wipe Instrument Polish, which features an auto-drying formula that eliminates haze and streaks while preserving your instrument’s original appeal; and Ernie Ball Wonder Wipe Fretboard Conditioner, featuring revitalizing cleaning agents that eliminate dirt and grime while nourishing and protecting the life of your rosewood or ebony fingerboard in one easy swipe. The disposable wipes are conveniently packaged in an eight-inch full-sized canister and a more portable palm-sized canister, both featuring snap-lock lids to preserve freshness and moisture. MSRP: $15.99 (full-size) and $8.99 (palm-size).
Ernie Ball WAH Pedal
Following the success of the award winning Ernie Ball Volume pedal, the new Ernie Ball Wah pedal combines a classic Wah sound with the unmatched engineering, precision and bulletproof construction that artists expect from Ernie Ball. Featuring an easy “Plug in and Play” design, the pedal boasts a virtually indestructible aluminum alloy casing, an anodized black pedal shell for protection against wear and tear, a super smooth Kevlar drive, a generous 12-degree foot sweep and a bright LED on-off display. Battery operated, the Ernie Ball Wah pedal is a must-have for any serious musician. Optional AC adaptor sold separately. MSRP: $249.
Ernie Ball Inked Strap Series
Sure to please everyone from the purest of punks to the coolest classic rocker, Ernie Ball’s Inked Strap Series merges music with one of pop culture’s most expressive and timeless art forms: the tattoo. A distinctive new line of guitar straps boasting bold, tattoo-inked designs and the high quality craftsmanship that consumers have come to expect from Ernie Ball, the series features seven distinctive styles – each made of bonded leather and finished with a clear varnish to protect and preserve the inked artwork – including Serpent Dagger, Evil Forces, Skull Flames, Sin City, Ernie’s Eagle, Pirate, and Graveyard themes. MSRP: $22.
Ernie Ball Strap Locks
Mechanically engineered to ensure ultimate instrument protection, Ernie Ball’s new Strap Locks feature a push-button, quick-release design, providing a safe, complete 360-degree secure connection to keep your instrument close at hand. Positive locking pins ensure that the locks will not release until the buttons are completely depressed, while the contoured design prevents accidental release. All Ernie Ball Strap Locks are casehardened and steel-plated, making for the most robust and rust-resistant strap lock on the market. Securely fastening buttons mean that Strap Locks can accommodate straps without their own locking mechanisms as well. Available in metallic black, gold and chrome, each Strap Lock easily installs without any instrument modifications whatsoever.
Ernie Ball Ultraflex Cables
Delivering the highest performance in sonic clarity, Ernie Ball’s proprietary line of UltraFlex Cables have been specially designed to meet the critical demands of both top performers and studio musicians worldwide. Featuring a one-of-a-kind, superior and fashionable strain relief, these cables are manufactured with the highest materials and design. Available in both instrument and speaker cables, Ernie Ball UltraFlex Cables maximize your tonal capabilities by capturing your instrument's complete frequency response, natural timbre, and sharp resonance. Low capacitance UltraFlex Instrument Cables feature a 20-gauge, oxygen-free copper core; foamed polyethylene core insulation; a conductive plastic triboelectric shield; a foil shield for 100% coverage of RF and EM interference; a French braided, oxygen-free copper shield yielding an additional 95% coverage of RF and EM interference; and a thick, durable and flexible outer jacket. Low resistance UltraFlex Speaker Cables feature a 14-gauge, oxygen-free copper core; a conductive plastic triboelectric shield; and a round, thick, durable and flexible outer jacket.
Ernie Ball New Packaging
In addition to launching multiple new instrument accessory products, Ernie Ball is proud to introduce new, modern packaging for all Ernie Ball accessories. Enhancing Ernie Ball’s premium products with an equally savvy appearance, the packaging consists of high-gloss, flexible polybags that resist moisture and impurities through a factory fresh safety seal that ensures a fresh product upon opening.